175th anniversary
liquid metal
2200mm x 1920mm
commissioned FOR TIFFANY & CO., New York
“tiffany & co. is a legendary place where dreams come true”
we were commissioned to create an artwork To be hung in the tiffany & co. Fifth Avenue HEADQUARTERS in Manhattan, in celebration of their 175th anniversary.
the piece, anchored around History, place, Achievement, Myth and Fantasy, tells the story of the brand THROUGH archive materials.
Based Upon gather research for the artwork during a visit to the Tiffany & Co. archives, New York.
Understanding the sense of place, New York.
Photography of the concept moodboard, Based Upon Studio.
Developmental illustrative work, Based Upon Studio.
From the archive: Based Upon's research and response to the core values and emotive characteristics of Tiffany & Co.
Visual of initial composition work depicting imagery found within and inspired by the core values and emotive characteristics of Tiffany & Co.
175th anniversary
liquid metal
2200mm x 1920mm
commissioned FOR TIFFANY & CO., New York
understand the process
an insight into the creative practise
i
discover
Consultations with the board and design teams to understand 175 years of history and how brand sees itself today.
Working in New Jersey archives to collate the most significant historical artefacts that define the brand, Documenting flagship stores and the brands most treasured pieces.
ii
define
The Tiffany team chose Manhattan as the essence of their story as so much of their history and romance is steeped there, even though the brand is now global. We modelled what appeared to be a detailed map of the city but is actually an intricate tapestry of the company’s archival material. 175 years of history laid within a finely engraved map.
iii
develop
Detailed composition and material sampling to achieve the correct balance between historical narrative, brand essence and aesthetics.